Launch Winning Products, Conquer New Markets
Achieve sustainable growth by translating long-term strategy into clear market differentiation and high-impact launches
Growth Strategy & Product Marketing Expert for B2B Startups and Scale-ups
I combine a strategic mindset with a hands-on approach to bridge long-term goals and go-to-market execution.
Growth Strategy and Market Expansion
Define and communicate a long-term strategy that aligns stakeholders and drives sustainable growth.
Refine your strategic vision
Identify untapped business opportunities
Develop a strategic growth plan
Positioning and Offer Design
Craft an offering and market position that sets your product apart.
Identify and understand your target market (Personas & ICPs)
Sharpen your value proposition
Define a sustainable monetization strategy
Go-to-Market Strategy and Enablement
Streamline your go-to-market process, align teams, and execute impactful launches.
Define consistent messaging
Create cross-functional execution plans
Enable teams for success.
Do You Really Need a Product Marketing Manager?
Every company benefits from product marketing, but not all require a full-time PMM. I can help you assess your company’s unique needs to ensure your Product Marketing function is structured for maximum impact —without unnecessary overhead.
About Me
Hi, I’m Mauricio — a business strategist and product marketer with more than a decade of experience helping 20+ B2B tech and non-tech startups and scaleups grow. I blend the strategic expertise of management consulting with the hands-on execution of a seasoned product marketer to help B2B SaaS and software companies define market-winning strategies and expand successfully.
I hold an MBA from HEC Paris, one of Europe’s top business schools, and am a certified Product Marketing Alliance professional. Additionally, I completed the Growth Series from Reforge.
Flexible Engagement Models
Whether you're looking for full-time or part-time support, and whether your needs are short-term or long-term, we’ll tailor our collaboration to fit your business's unique stage and requirements.