Align Product Marketing with Enterprise Sales to Win High-Value Deals
Growth Strategy & Product Marketing Expert for B2B Startups and Scale-ups selling to mid-market and enterprise customers
I help B2B SaaS and software companies align their product marketing with high-touch, sales-led growth. From market strategy to sales enablement, I combine a strategic mindset with a hands-on approach to bridge the gap between product, marketing, and revenue.
Growth Strategy and Market Expansion
Define and communicate a long-term strategy that aligns stakeholders and drives sustainable growth.
Refine your strategic vision
Identify untapped business opportunities
Develop a strategic growth plan
Positioning and Offer Design
Craft an offering and market position that sets your product apart.
Identify and understand your target market (Personas & ICPs)
Sharpen your value proposition
Define a sustainable monetization strategy
Go-to-Market Strategy and Enablement
Streamline your go-to-market process, align teams, and execute impactful launches.
Define consistent messaging
Create cross-functional execution plans
Enable teams for success.
Tailored Solutions for Every Stage of Growth
Startups
Early-stage companies (seed to early Series A): define your core offering and find product-market fit.
Scale-ups
Growth-stage companies (Series A–B): scale your offering and expand into new verticals.
Global
Growth-stage companies (Series B+): enter new geographies and scale globally.
Upmarket
Growth-stage companies (Series A–B): expand into Mid-Market and Enterprise Segments
Do You Really Need a Product Marketing Manager?
Every company benefits from product marketing, but not all require a full-time PMM. I can help you assess your company’s unique needs to ensure your Product Marketing function is structured for maximum impact —without unnecessary overhead.
About Me
Trusted by B2B SaaS companies operating in high-touch, sales-led environments to define positioning, enable sales teams, and scale go-to-market execution.
Hi, I’m Mauricio — a business strategist and product marketer with more than a decade of experience helping 20+ B2B tech and non-tech startups and scaleups grow. I blend the strategic expertise of management consulting with the hands-on execution of a seasoned product marketer to help B2B SaaS and software companies define market-winning strategies and expand successfully.
I hold an MBA from HEC Paris, one of Europe’s top business schools, and am a certified Product Marketing Alliance professional. Additionally, I completed the Growth Series from Reforge.
Flexible Engagement Models
Whether you're looking for full-time or part-time support, and whether your needs are short-term or long-term, we’ll tailor our collaboration to fit your business's unique stage and requirements.