How We Can Work Together
I offer flexible engagement models tailored to your company’s stage, maturity, and priorities—ensuring the right level of strategic and hands-on support at every step.
Fractional Head of PMM
For: Leaders looking to build or scale the Product Marketing function.
Duration: 6 months minimum / 12 days per month minimum
Having been a founding Product Marketing Manager (PMM) twice, I understand the challenges of building a PMM function from the ground up or scaling it to support rapid growth. As a Fractional Head of PMM, I can help your company establish and elevate its Product Marketing efforts.
This long-term engagement (6 months minimum) includes:
Product Marketing Audit: A comprehensive review to identify current gaps and areas for improvement.
Execution Plan: A clear roadmap with quick wins and long-term objectives to ensure measurable progress.
Definition of KPIs: Define the right KPIs to track and optimize your Product Marketing and launch performance.
Process Review: Assess and define a process baseline that supports sustainable growth.
Additionally, you’ll have access to all the services described previously, tailored to your company's unique needs.
Strategy Consulting
For: Leaders seeking support in defining and executing growth-focused initiatives.
Duration: 3 months minimum / 8 days per month minimum
With a solid background in strategy consulting and product marketing, I help your company define and execute growth initiatives. Whether you need support refining your offering, developing a go-to-market strategy, launching a new product, or managing an international expansion project, I’m here to guide you through each step.
This mid-term engagement (3 months minimum) includes all the services outlined in the solutions above, tailored to your specific needs.
Project Support
For: Leaders who require dedicated support for a specific initiative or project..
Duration: 2 days minimum
I provide hands-on support to your team in planning and executing specific projects related to Offering and Positioning, Go-to-Market Strategy, or Growth Strategy and International Expansion.
Additionally, I can guide your leadership team in defining how to structure the Product Marketing function, helping you assess the need for a PMM, establish reporting lines, and identify the ideal profile for your company.