Solutions for Every Growth Stage
Whether you're defining your first target market, preparing to scale post-PMF, or expanding internationally, I offer solutions designed to meet your specific growth stage.
Early-Stage Startups (Pre-Product-Market Fit)
Define your core offering and market fit
For early-stage companies (Seed to early Series A): You’ve got a vision, an MVP, and early traction—but you’re still figuring out who your real customer is, how to reach them, and how to translate your product into a compelling market offering. I help early-stage B2B SaaS and software startups uncover the most promising market opportunities, define their Ideal Customer Profile (ICP) and validate their positioning.
Market sizing and TAM analysis
Competitive analysis
Persona and ICP definition
Positioning and messaging
Monetization strategy
Go-to-market planning (lightweight/experimental)
Definition of relevant KPIs to track traction
Growth Stage Companies (Post-Product-Market Fit)
Scale your offering and expand into new segments
For Series A–B companies: You’ve found product-market fit—now it’s time to grow. I work with B2B SaaS and software companies to sharpen their positioning, align cross-functional teams, and drive execution through scalable go-to-market strategies. Whether you’re launching a new product, entering a new vertical, or structuring your Product Marketing function, I’ll help you go from strategy to impact.
Growth strategy development
Market segmentation and TAM analysis
Product and feature positioning
GTM execution plans
Sales enablement and team alignment
Launch playbooks and readiness planning
PMM hiring and org design support
Definition of product and launch KPIs
International Expansion
Enter new geographies and scale globally
For companies (typically Series B+) expanding internationally is a major milestone—and a risky one if not done right. I help companies de-risk global growth by identifying the right markets, tailoring their positioning, and coordinating cross-functional expansion plans. With a background in leading multicultural teams and launching products globally, I support both strategic planning and hands-on execution.
Market opportunity and TAM analysis
Entry strategy definition (greenfield, partnerships, etc.)
Country-specific positioning and messaging
Localized go-to-market planning
Internal alignment and operational readiness
Expansion project coordination and launch oversight
About Me
Hi, I’m Mauricio — a business strategist and product marketer with more than a decade of experience helping 20+ B2B tech and non-tech startups and scaleups grow. I blend the strategic expertise of management consulting with the hands-on execution of a seasoned product marketer to help B2B SaaS and software companies define market-winning strategies and expand successfully.
I hold an MBA from HEC Paris, one of Europe’s top business schools, and am a certified Product Marketing Alliance professional. Additionally, I completed the Growth Series from Reforge.
Flexible Engagement Models
Whether you're looking for full-time or part-time support, and whether your needs are short-term or long-term, we’ll tailor our collaboration to fit your business's unique stage and requirements.