What I do

From defining solid business strategies to planning and executing go-to-market initiatives, I help you drive sustainable growth.

Should you have a Product Marketing Manager (PMM)? Full-time or freelance? Aligned with Product, Marketing, Revenue, or something else entirely? These are just a few of the critical questions founders and CEOs face when considering how to structure the Product Marketing function. That’s where this short-term engagement comes in.

Product Marketing Assessment

  • Define who the PMM should report to.

  • Determine the ideal profile: senior, junior, full-time, part-time, or freelance.

  • Create a 100-day plan to set your first PMM up for success.

  • Create detailed job description and an interview guide to hire your first PMM.

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Growth Strategy and Market Expansion

Scaling successfully requires a clear roadmap and the right market entry strategy. I’ll help you identify high-potential opportunities, develop a sustainable growth plan, and choose the best approach—whether expanding into new markets, launching new verticals, or forming strategic partnerships. From strategy to execution, I’ll work alongside your team to ensure a smooth expansion and long-term success.

Let’s turn your next stage of growth into a successful global expansion.

  • Refine your strategic vision. I’ll help you articulate a clear, compelling long-term vision that aligns your company around a common objective and serves as the foundation for your strategic growth.

  • Assess growth opportunities: Identify the most promising markets and segments for expansion.

  • Define a strategic growth plan: Develop a roadmap that ensures sustainable growth in the short, mid and long-term and define the right market entry strategy to maximize your chances of success.

  • Execute expansion and internationalization projects: I support you in successfully entering new markets, either by leading or collaborating with your teams as a project manager..

  • Whether you're launching a new product or scaling an existing one, I'll help you build a growth engine that optimizes acquisition, activation, retention, and monetization—driving adoption and maximizing customer lifetime value.

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Positioning and Offer Design

Positioning is about focus—choosing where to play and how to win. With limited resources and endless possibilities, making the right strategic choices is crucial. I’ll help you focus on the right market segments, understand your competitive landscape, and craft a compelling message that resonates with your audience. Beyond differentiation, we’ll ensure your positioning aligns with a sustainable monetization strategy—balancing customer value with revenue growth—to drive long-term success.

  • Identify high-growth market segments and pinpoint where your product can deliver the most value and capture the greatest opportunity.

  • Gain a clear understanding of your competitive landscape to refine your positioning and strategy. Identify key players, analyze their strengths and weaknesses, and uncover opportunities to differentiate and win in your market.

  • Understand your customers: Dive deep into their goals, needs, and pain points to ensure your product speaks directly to them.

  • Identify and define your buyer and user personas, along with your Ideal Customer Profiles (ICPs), to target the right market segments with precision.

  • Define your product positioning: Clearly articulate who your product is for, what it does best, and why it’s the best choice compared to alternatives — so your ideal customers immediately understand its value.

  • Design a winning monetization strategy: Build a pricing and revenue model that aligns with your positioning and drives sustainable growth.

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Go-to-Market Strategy and Enablement

Bringing a new product to market requires more than just a great idea—it demands careful planning, alignment, and execution. I’ll help you set clear objectives, ensure cross-functional teams are working in sync, and equip them with the right resources to support a seamless launch. By crafting a compelling narrative and aligning all stakeholders, we’ll create the foundation for a successful market entry that drives adoption and growth.


  • Establish measurable goals and key milestones to guide your launch.

  • Craft consistent messaging: Develop a cohesive narrative that resonates across channels and with your target audience.

  • Align cross-functional teams: Ensure all stakeholders are on the same page, working towards a unified vision.

  • Enable teams for success: Provide the training, tools, and resources your sales, marketing, success and support teams need to deliver an exceptional customer experience.

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